Reciprocal Links work by a two-way process which generates targeted traffic to participating websites; improving relevancy rating on major search engines; and increasing link popularity, which all result in higher search engine ranking. But this strategy only works if the links are true, valid, and relevant to your website's topic.
Inbound Links is where other sites link to you, without the need for you to link back to them. The same criteria applies here, where you would only want quality inbound links that are relevant to your theme or topic.
Increasing the number of quality, relevant sites which link to your site can greatly improve your search engine rankings, and dramatically increase traffic to your website
The magic word here is 'relevant' and how this is measured by search engines' algorithms.
Every major search engine uses link analysis as part of their ranking algorithms, which gives search engines a useful means of determining which pages are good for particular topics or search terms. The algorithms have recently changed to prevent 'artificial' links from falsely inflating a website's popularity. Known as 'link spam' this includes people using unethical methods of gaining higher ranking, such as keyword stuffing, using doorway pages, link farms, and placing ads on high page ranked sites and pages.
Building Relevant Links
Building relevant inbound links and reciprocal links is included in our SEO Marketing packages, so we help improve how well your pages measure in link analysis systems. We only aim for links from good, high traffic web pages that are related to the topics you want to be found for.
If these pages are top ranked (within the top 10 or 20) then they are likely to be receiving many visitors. Gaining links from them can increase traffic to your own website, as well as increasing your link popularity.
However, it can take time to achieve such links, and even when you do, some search engine algorithms (such as Google's) now look at how long a link has been in place, before assigning 'weight' and 'relevance' based on time. So you will need to be patient, this is not an overnight wonder, it's a long term search engine marketing strategy.
How We Find Good Links
Our experts trawl the internet for prospective link partners who meet your criteria. This means extensive research related to your target market and to identify the type of sites that are appropriate for building inbound links. Using groups, lists and keywords we then build a master contact list of sites that are short-listed.
We then visit these sites one by one to find the email addresses of the site maintainer so that we can contact them directly and gather information about the relevance of the site in question.
We then email our proposal to the site maintainer, personalized or customized where relevant; and correspond with them to answer all or any questions that they might have.
For sites that respond positively, reciprocal links are then generated on both the related sites and linked through respective HTML pages.
Through a tried and tested process we are able to generate a good volume of reciprocal links for you. This has a beneficial effect on your search engine rankings due to link popularity as well as a direct effect of generating traffic through the actual link sites.
A Snippet About Link Popularity
Link popularity is the total number of web sites that link to your site and is a measure of your website's online awareness and overall visibility. "Popularity" is only one part of the link analysis systems that search engines such as Google use to rank web pages. The quality and context of links is also taken into account, rather than sheer numbers. For eaxmaple, a small site with under ten pages, can be well placed with between three to five quality, relevant inbound links.
How Popular is your Site?
Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. The best way to discover how people are finding your web site is to analyse your site's activity logs, or use search engines to track down referral links. In particular, this method gives you an idea of how "popular" a search engine believes your site to be. That's important for those search engines that rank sites in part by the site's link popularity.
Good links and Bad Links
Good links are from like-minded sites , so if you offer vintage cars, a link from a car seat covers supplier would be a good link, especially if that site has a high search engine ranking. But a link from a vintage clothing site will penalise you with the Search Engines, and although the two might seem to be related in the 'real' world, search engine spiders will not recognise this reasoning.
There are many sites offering 'automatic' linking or software to select sites for linking purposes. These are called 'Link Farms' and should be avoided at all costs, as they are not relevant links from relevant sites. Search Engines may never list your site if you have lots of irrelevant links.
Affiliate links can hurt you. Link only to affiliates with 'like content'.
Automatic submission to thousands of search engines will also cause you grief, and you would likely be bombarded with FFA (Free for All) and non-relevant links that will certainly penalise your site.
Our SEO Marketing packages save you many hours of work, and you don't need to learn a thing.
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